Give your clients the bigger picture.  Sometimes what's on your business card or fax order form doesn't quite cut it.  There's more to your business than you think. Provide those impressive photos of your work or offer prospective clients EXACTLY what they need to make an informed decision. 

Reduce costs on print media and advertising campaigns. Your website can be accessed for free and is available to a wider target audience than conceivable on a small business advertising budget.
 

No more turning customers away when its time to close shop, putting up a note saying closed for public holiday or leaving an irritating message on your answering service specifying your trading hours. Tell them to visit your website for information they're looking for. 

A website gives you the opportunity to tell potential customers what you are about. Many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride. The Internet also allows visitors to spread positive word-of-mouth about your business - your customers do your marketing!